Building marketing from scratch
“We’ve just raised, and I’m still doing the marketing myself.”
For founders who’ve just raised, or are still doing the marketing themselves, we can get the foundations right and things moving, then help build a team that carries on.
Talk to us about thisWhat’s usually going on
The business has outgrown marketing done in the evenings, but it’s too early, or too much of a risk, to hire a full-time marketing director.
What we do
- 01
Get clear on who you’re for and why they’d choose you: brand, positioning, research.
- 02
Get the first campaigns live, often doing the work ourselves, and measure them properly from day one.
- 03
Hire the right people and choose the right agencies when the time comes.
- 04
Step back as much or as little as you want once it’s running.
What changes
A marketing function that stands on its own.
Where we’ve done it
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An early-stage tech company
Brand, tone of voice, research and performance marketing from a standing start, then built the team, ran the agency selection, and now manage the chosen partner’s performance as the business scales.